Content Strategy & Execution for Phoenix Feeds and Nutrition
How a Regional Feed Company Grew Website Traffic 30% and Facebook Reach 108% in One Year.
The Starting Point
Phoenix already had a genuine reputation. Competitive pricing. Strong relationships. A team that shows up for their farmers. The problem wasn't their products or services. It was visibility. They had a print magazine for years that was well-read and established, but it was time to adopt a digital strategy to extend their reach so the agricultural community in the Northeast would hear from them more often.
What We Did
We built a content plan around the things Phoenix was already doing well. We built blog posts. Meta ad campaigns. Marketing emails. Social media content. On-site photos of farms and facilities that bring people behind the scenes.
Every piece of content reinforced the same message: Phoenix is the feed company that knows your operation, is there whenever you need them, and won't nickel-and-dime you.
The Results, One Year Later
The numbers tell the story.
- Website traffic up 30%
- Facebook reach up 108%
- Facebook content interactions up 186%
- Facebook followers ↑9%
- Instagram reach ↑49%
- Instagram content interactions ↑366%
- Instagram followers ↑26%
But the number that matters most isn't in a dashboard.
It's the prospect who told Phoenix's team he'd seen their social media post about pricing, and was switching his operation over the following week.
That's not a vanity metric. That's a new customer.
Why It Worked
Agricultural buyers are skeptical of marketing. They've seen too many companies make big promises and underdeliver on service. What cuts through isn't polished ads. It's consistent, specific, honest content that proves you understand their world.
When you show up in a farmer's feed talking about real challenges like calf nutrition, feed costs, seasonal changes, and you do it week after week, you become familiar. And in agriculture, familiar is the first step to trusted.
Phoenix didn't just grow their following. They grew their credibility in the communities they serve.
The Takeaway
If you're a regional business competing against larger players, the answer isn't to out-spend them. It's to out-show up. Consistent content, strong visuals, and messaging that speaks directly to your customer's world will do more than any one-time ad ever will.
“They just get it, and that is important.”
“Laura and Kiley at Red Barn Story Co. know the dairy industry, and it makes it so easy to work with them because of that.
Agriculture has a certain contextual feel that we try to show through our social media and overall branding. They just get it, and that is important.
We have been able to rise back to the top on the social media platforms through their planning and content strategy."
— Kevin Kouri, Director of Nutrition and Sales, Phoenix Feeds and Nutrition
