Your food brand is growing.
Your content strategy isn’t keeping up.
You’ve got momentum. Sales are happening. But marketing? It feels like duct tape and guesswork. Your messaging is inconsistent and disconnected.
If you’re a founder of a food, beverage, or agriculture business juggling operations, team oversight, and last-minute marketing decisions, this is for you.
Not everyone on the team is aligned on what should be created each month
You don’t know what to create or why
Even when you feel like you have a solid plan, it often falls flat or doesn’t translate into sales
You’re strapped for time, and email, social, and blogging are an afterthought
Imagine a clear, ROI-driven strategy that takes away the guesswork
Instead of waking up to another week of guessing what might help you reach your business goals, you open your laptop and:
✪ Key metrics point to real progress.
✪ The data makes it easy to see what's worth repeating.
✪ Email, blog content, and social media all support the same story.
Strategy leads the way. And best of all? You don't have to hold every piece together yourself.
Marketing becomes a system instead of another to-do list. Growth feels supported instead of stalled.
Introducing
Content Strategy and Systems
A one-time, high-impact strategy sprint that turns your content from chaotic to conversion-driven.
What You Get
Brand Messaging
Your unique value proposition, point of view, and competitive advantage, all aligned with a target persona.
Full Content Audit
What’s working, what’s wasted effort, and what needs fixing.
Channel-Specific Strategy
A plan for how to show up across blogging, email, SEO, partnerships, and social (if relevant).
Content Pillars and Playbook
The types of stories you tell and how you tell them across channels.
Team-Ready Execution Plan
Google Docs, SOPs, templates, and timelines
22% increase in Shopify sales
CRYSTAl’S HONEY
Before and After: Q1 to Q2
Total Shopify Sales +22%
Sales from Email +575%
After one quarter of implementing their content strategy, Crystal’s Raw Honey saw a 22% increase in Shopify sales.
They hadn’t given much thought to an overall strategy because the founder just didn’t have time.
When we revamped their email strategy alone, sales from their ~7,000-person email list went from $3.7K in Q1 to $25.5K in Q2 (+575%)! 🤯
We also create ongoing organic social media content and Facebook ads to bring new people to their email list, resulting in hundreds of new sign-ups each quarter.
These new customers are then taken on a sales journey via email marketing and converted into buyers.
375% increase in blog views
SNOW FARM VINEYARD
Strategic content marketing has increased Snow Farm Vineyard & Distillery’s average monthly blog traffic by over 375%! 🤯
This results in hundreds of new sign-ups for their email marketing list every year.
These new customers are then taken on a sales journey via email marketing and converted into buyers.
Before and After:
Av. Monthly Views 2021
896
Av. Monthly Views 2024
4,256
How it works
⚙︎
How it works ⚙︎
(our 4-step sprint)
01: Onboarding + Audit
We start with an onboarding form and kickoff call to gather all brand materials, and then assess your current content, analytics, competitors, audience, and brand positioning.
02: Strategy Build
You get a custom content roadmap tied to your revenue goals with a clear channel focus for now, the next 90 days, and long-term scaling. No one-size-fits-all plans, just the right priorities for your business.
03: System Design
We design your execution system: content calendar, SOPs, measurement tracking, and handoff tools.
04: Team Hand-off
You get a live walkthrough to hand off the strategy, so your team (or a VA or sub-contractor) can run with it, along with two additional check-ins at the 30- and 90-day marks.
The businesses we work with have usually reached the same point: they’ve outgrown random acts of marketing. They want their team aligned, their marketing connected to revenue, and a clear strategy before investing in more people or more tactics. They aren’t looking for another checklist or one-size-fits-all framework. They’re looking for a system that works.
Investment
This is a high-impact, done-with-you project designed for serious, growth-focused food, beverage, and agriculture brands.
Because every business is at a different stage — with different team structures, content needs, and channel priorities, pricing is custom and based on scope.
Most clients invest between $10K–$15K, depending on scope. This is a one-time strategy sprint that pays for itself in saved time, team clarity, and better-performing content
Book a free strategy call, and we’ll map your current gaps, clarify what’s worth fixing, and explore if this sprint is the right next move.
Your Questions, Answered
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This is a strategy + systems project. If you need ongoing support, we can chat about our Content Partnership retainers.
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Reach out through this contact form, and we’ll schedule a 30-minute discovery call to see if we’re a mutual fit. We’ll walk you through the process and answer any questions along the way.
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Reach out anytime via the contact page or email. I aim to respond quickly—usually within one business day.
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Collaborative, strategic, and refreshingly honest. I’m your biggest advocate, and also the one who’ll tell you the hard truths when needed. I don’t do fluff or status-quo thinking. I bring structure, bold ideas, and big-picture thinking to every conversation, and I guide the process so you feel supported (not overwhelmed). I also like to make marketing fun. I’ll send you memes, have solo dance parties to celebrate our wins, and become like an internal team member.
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Most projects wrap 8–12 weeks from kickoff.
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No problem. We design the system so it’s easy to scale up or down based on your time and resources. With direction, it’s something a freelance content marketer or a VA with content marketing skills can execute.
Let’s grow.
If this sounds like the kind of clarity, structure, and growth your brand has been missing, let’s talk. Book your free strategy call to start the conversation — we’ll map out where content is leaking revenue, and if we’re a fit, I’ll show you how a measurable content strategy and systems build can fix it.
What People Are Saying
“Working with Laura has been such a gift with her enthusiasm and fresh ideas. We’ve really strengthened the reach of our business.”
— Julie Lane, Owner, Snow Farm Vineyard & Distillery
Laura was the perfect fit. She took the time to listen carefully and provided thoughtful advice that helped refine and strengthen our storytelling. Laura cares about this work and it was reflected in the results.”
— Colleen Goodhue, Strategic Communications Manager, UVM Food Systems Research Institute
“We have grown our customer base and gained a clearer understanding of our target customer. Red Barn Story Co. helped us focus on who we are selling to, which led to increased sales and a stronger, more meaningful connection with our customers.”
— Glenn Card, Co-owner, Crystal’s Raw Honey